The most successful retailers tend to be the ones that best understand their customers. Our capability today to generate customer insight is unprecedented. Whether in e-commerce or traditional bricks and mortar environments, retailers are capturing more and more customer data. As this data grows, so does the challenge of how best to use it.
Analytics Engines XDP™ enables businesses to integrate their customer data from multiple sources and apply intelligent analytics to enable data driven marketing and improved customer experience.
Analytics Engines XDPTM is a fully featured data platform that provides data management and analytics capabilities allowing you to capture and house your raw data, meta-data and interim analysis results.
Being restricted to internal data only gives one side of the story. Analytics Engines XDP™ enables integration of data from multiple sources, both internal and external. Data can be integrated from transactional databases, website analytics, digital marketing campaigns and social media along with maps, census and other external datasets to provide an integrated view of your customer base. This integrated data can be used to develop and deploy analytics in a manner that renders actionable insights in real time.
Through the use of industrialised analytics pipelines, complex analytics processes can be easily automated and used routinely. Analytics engines XDP enables custom analytics developed by data scientist to be simplified and deployed throughout the organisations for broader usage. Our platform enables the use of complex algorithms such as clustering and machine learning to for data driven customer segmentation creating superior customer insight.
Analytics Engines XDP enables your business to be data driven, making analytics routine and part of your day to day business. We enable you to build analytics into processes that drive marketing campaigns and optimisation of customer experience. The industrialization and deployment of analytics allows reports and dashboards to be routine and accessible to users across the organisation when and where they need them.