As content is increasingly user selected, the challenge to maintain relevance and competitive advantage comes from better customer insight and targeting. Those who are truly succeeding are utilising new technology and data not just to understand their customers but to drive content creation and even curate content from their users. Successful media companies are increasingly becoming data driven organisations.
Analytics Engines XDP™ provides content distributors with a means of capturing actionable user data as well as housing, storing and distributing content. This enables companies to better understand their customers and provide a better service.
Analytics Engines XDPTM is a fully featured data platform that provides data management and analytics capabilities allowing you to capture and house your raw data, meta-data and interim analysis results.
Analytics Engines XDP™ provides a single platform for customer engagement. From the provision of data to the collection of data. Through capture of customer actions, choices and preferences, a unique customer profile can be developed that is truly segmented down to the individual user. Cross comparisons can then be carried out, clustering and segmenting customers. By developing user-centric datasets, truly unique customer insight can be achieved.
Analysis of customer data along with machine learning and other algorithms enables truly unique customer engagement. Analytics Engines XDP provides a platform that can serve, collect and analyse data to enable user experience to be configured on a truly personalised level utilising not just the users own data but the entire dataset.
Analytics Engines XDP enables content providers to become data driven business. Data and analytics can be applied as widely as understanding customer choices and preferences through to A/B testing of artwork and advertising. The use of rich media tagging can even make content more interactive and informatics. From insight to engagement we enable you to make data and analytics part of your everyday business.